This is my daughter, Mattie (and the back of my other daughter, Eva). The girls have taken on my love of comics, mostly due to the show Earth’s Mightiest Heroes and the Marvel Cinematic Universe. M is wearing her new Captain America hoodie which may be her new favorite possession. Upon seeing it in the store, Eva squealed “Daddy, do they have a THOR ONE???” but a quick check of the racks showed that they did not. Hey, his last movie came out a while back. So I did a search for ‘Thor hooded sweatshirt’, and the first link went to the Disney store. As soon as the link loaded though, I rolled my eyes. “Thor Costume Hoodie for Boys” it says. The thing is, for a kid that is under say, 10, hoodies are all pretty much the same. I had no problem buying that out of the ‘boys’ section, but a lot of people would avoid that. Online, it shouldn’t even BE a problem. Just tag it for both and drop the “for boys” out of the name.
It didn’t get any better when I scrolled to the bottom of the page. Six more related items, all hoodies for Marvel heroes (and R2D2), all “for boys”. The Thor character page for girls is desolate, with a Mr. Potato Head toy, a set of figurines, and Disney Infinity 2.0. Last I checked, glasses, wall clings and books work the same for either gender.
I find the lack of Thor stuff for girls particularly funny right now, as Thor in the comics is going to BE a woman in just a few weeks. Cosplayers of both genders have been dressing as Thor forever. Women and girls go to comic book movies, they work in comic book stores, they read comics. Why don’t the companies making this stuff get that? There are sources for stuff at some of the more niche sites on the web, but most folks aren’t going to WeLoveFine or SuperheroStuff. The girls who want to wear this now are the ones who will pick up a Spider-Man comic on a whim when they get to be teens, and will be filling Tumblr (or whatever fills that role in 10 years) with GIFs of whoever the next Hugh Jackman, Chris Evans or ScarJo is.
I hope this gets better. DC and Marvel both have some really great books starring female heroes they could get more gear out there for, but sometimes your daughter just ends up loving Captain America, despite how many times you read Ms. Marvel or Captain Marvel around them. Let’s support it, okay?